Aston is looking to procure media planning and buying for Aston Business School for Masters and MBA degree programmes.AACSB and EQUIS. We are renowned for the quality of our teaching, research and our supportive environment. By 2020, we aim to be the ...
Contract award notice
Services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
Aston University
Aston Triangle
For the attention of: Sharn Bains
B4 7ET Birmingham
UNITED KINGDOM
Telephone: +44 1212044978
E-mail:
Internet address(es):
General address of the contracting authority: www.aston.ac.uk
Address of the buyer profile: http://www1.aston.ac.uk/staff/centralprocurement/procurement/
I.2)Type of the contracting authority
Other
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract
Media Planning and Buying for Aston Business School.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
NUTS code
Service category No 13: Advertising services
NUTS code
II.1.3)Information about a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Short description of the contract or purchase(s)
Aston is looking to procure media planning and buying for Aston Business School for Masters and MBA degree programmes.
AACSB and EQUIS. We are renowned for the quality of our teaching, research and our supportive environment. By 2020, we aim to be the best Business School in the world for employability and global mobility.
In addition to our large numbers of undergraduate business students, we run an innovative portfolio of over 20 specialist masters programmes, Aston Law and the Aston MBA (with Full Time, Part-Time and Online pathways).
Our MSc programmes, and Full Time and Online MBA programmes, attract a majority international audience and we actively market in a number of countries worldwide, which include India, China, Thailand and Vietnam, along with Europe and the Middle East.
The appointed agency will utilise their knowledge and experience of the worldwide marketplace to assist us in creating and delivering successful, cost effective marketing campaigns that will achieve our recruitment targets across the programmes.
We consider market intelligence, of our target audience, of our competitor Schools and of relevant media channel products and services - to be a vital ingredient in our choice of agency.
We will welcome ideas for innovative use of budget to achieve exposure in key markets, while also utilising tried and tested media channels simultaneously.
AACSB and EQUIS. We are renowned for the quality of our teaching, research and our supportive environment. By 2020, we aim to be the best Business School in the world for employability and global mobility.
In addition to our large numbers of undergraduate business students, we run an innovative portfolio of over 20 specialist masters programmes, Aston Law and the Aston MBA (with Full Time, Part-Time and Online pathways).
Our MSc programmes, and Full Time and Online MBA programmes, attract a majority international audience and we actively market in a number of countries worldwide, which include India, China, Thailand and Vietnam, along with Europe and the Middle East.
The appointed agency will utilise their knowledge and experience of the worldwide marketplace to assist us in creating and delivering successful, cost effective marketing campaigns that will achieve our recruitment targets across the programmes.
We consider market intelligence, of our target audience, of our competitor Schools and of relevant media channel products and services - to be a vital ingredient in our choice of agency.
We will welcome ideas for innovative use of budget to achieve exposure in key markets, while also utilising tried and tested media channels simultaneously.
II.1.5)Common procurement vocabulary (CPV)
79340000, 79341200, 79341000, 79341400, 79341100
II.1.6)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.2)Total final value of contract(s)
II.2.1)Total final value of contract(s)
Value: 80 000 GBP
Excluding VAT
Excluding VAT
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Open
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of
IV.2.2)Information about electronic auction
An electronic auction has been used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority
EU/142/0613/AS
IV.3.2)Previous publication(s) concerning the same contract
Contract notice
Notice number in the OJEU: 2013/S 143-249318 of 25.7.2013
Section V: Award of contract
Lot title: Media Planning and Buying for Aston Business SchoolV.1)Date of contract award decision:
16.10.2013
V.2)Information about offers
Number of offers received: 6
V.3)Name and address of economic operator in favour of whom the contract award decision has been taken
360 Education
The Maltings
SS4 1BB Essex
UNITED KINGDOM
V.4)Information on value of contract
Initial estimated total value of the contract:
Value: 80 000 GBP
Excluding VAT
Total final value of the contract:
Value: 80 000 GBP
Excluding VAT
If annual or monthly value:
Number of years: 4
Value: 80 000 GBP
Excluding VAT
Total final value of the contract:
Value: 80 000 GBP
Excluding VAT
If annual or monthly value:
Number of years: 4
V.5)Information about subcontracting
The contract is likely to be sub-contracted: no
Section VI: Complementary information
VI.1)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.2)Additional information:
VI.3)Procedures for appeal
VI.3.1)Body responsible for appeal procedures
VI.3.2)Lodging of appeals
VI.3.3)Service from which information about the lodging of appeals may be obtained
VI.4)Date of dispatch of this notice:
23.10.2013