Creative2/pur/OJEU/2011.

CONTRACT NOTICE

Services

SECTION I: CONTRACTING AUTHORITY

I.1)NAME, ADDRESSES AND CONTACT POINT(S)

The Open University
Finance Division
Contact: https://in-tendhost.co.uk/openuniversity
Attn: Purchasing Manager
MK7 6BP Milton Keynes
UNITED KINGDOM
Tel. +44 1908652036

Internet address(es)

General address of the contracting authority www.open.ac.uk

Further information can be obtained at: As in above-mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained at: As in above-mentioned contact point(s)

Tenders or requests to participate must be sent to: As in above-mentioned contact point(s)

I.2)TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES
Body governed by public law
Education
The contracting authority is purchasing on behalf of other contracting authorities No

SECTION II: OBJECT OF THE CONTRACT

II.1)DESCRIPTION
II.1.1)Title attributed to the contract by the contracting authority
Creative2/pur/OJEU/2011.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category: No 13
Main place of performance Walton Hall.

NUTS code UKJ12

II.1.3)The notice involves
The establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with several operators
Number of participants to the framework agreement envisaged 4
Duration of the framework agreement: Duration in month(s): 24
II.1.5)Short description of the contract or purchase(s)
The Open University is seeking tenders for their Creative services. To include Lot 1. Responsible for developing the The Open University UK and International brand creative strategies and setting the creative direction for these markets. With a strong UK coverage bidders must have international heads capable of developing and deploying creative for local international markets.
Also responsible for the delivery of the Open University UK brand communications aimed at increasing awareness and perception of the OU in the UK and internationally, covering consumers, businesses and other organisations.
Lot 2 develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations.The Open University is seeking tenders for their Creative services. To include Lot 1 developing the Open University UK and International brand strategies and setting the creative direction for these markets. Responsible for the delivery of the OUs UK brand communications aimed at increasing awareness and perception of the OU in the UK and internationally, covering consumers, businesses and other organisations.
Lot 2 develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations.require a range of suppliers who will develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations. In addition it will also include the design and artworking of all the OUs prospectus.
II.1.6)Common procurement vocabulary (CPV)

79342000, 79341000, 79341200, 79341400, 79340000

II.1.7)Contract covered by the Government Procurement Agreement (GPA)
Yes
II.1.8)Division into lots
Yes
tenders should be submitted for one or more lots
II.1.9)Variants will be accepted
No
II.2)QUANTITY OR SCOPE OF THE CONTRACT
II.2.1)Total quantity or scope
The Open University is seeking tenders for their Creative services. To include Lot 1 developing the Open University UK and International brand strategies and setting the creative direction for these markets. Responsible for the delivery of the OUs UK brand communications aimed at increasing awareness and perception of the OU in the UK and internationally, covering consumers, businesses and other organisations.
Lot 2 develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations.require a range of suppliers who will develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations. In addition it will also include the design and artworking of all the OUs prospectus.
II.2.2)Options
No
II.3)DURATION OF THE CONTRACT OR TIME-LIMIT FOR COMPLETION
Duration in months: 24 (from the award of the contract)

INFORMATION ABOUT LOTS

LOT NO: 1 TITLE UK and international creative strategy / UK brand creative asset development / International creative deployment
1)SHORT DESCRIPTION
Developing the Open University UK and International brand strategies and setting the creative direction for these markets. Responsible for the delivery of the OUs UK brand communications aimed at increasing awareness and perception of the OU in the UK and internationally, covering consumers, businesses and other organisations.
2)COMMON PROCUREMENT VOCABULARY (CPV)

79342000

3)QUANTITY OR SCOPE
Developing the Open University UK and International brand strategies and setting the creative direction for these markets. Responsible for the delivery of the OUs UK brand communications aimed at increasing awareness and perception of the OU in the UK and internationally, covering consumers, businesses and other organisations.
4)INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR STARTING/COMPLETION
5)ADDITIONAL INFORMATION ABOUT LOTS
LOT NO: 2 TITLE Creative deployment, UK only (excluding Brand)
1)SHORT DESCRIPTION
A range of suppliers required who will develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations. In addition it will also include the design and artworking of all the OUs prospectus.
2)COMMON PROCUREMENT VOCABULARY (CPV)

79342000

3)QUANTITY OR SCOPE
A range of suppliers required who will develop and deploy creative assets within the UK through direct marketing communications aimed at driving enquirer generation and conversion, student retention and progression. This requirement covers online and offline routes to market aimed at consumers, businesses and other organisations. In addition it will also include the design and artworking of all the OUs prospectus.
4)INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR STARTING/COMPLETION
5)ADDITIONAL INFORMATION ABOUT LOTS

SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION

III.1)CONDITIONS RELATING TO THE CONTRACT
III.1.1)Deposits and guarantees required
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions regulating them
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded
III.1.4)Other particular conditions to which the performance of the contract is subject
No
III.2)CONDITIONS FOR PARTICIPATION
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if requirements are met: As per document.
III.2.2)Economic and financial capacity
Information and formalities necessary for evaluating if requirements are met: As per document.
Minimum level(s) of standards possibly required As per document.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if requirements are met:
As per document.
Minimum level(s) of standards possibly required
As per document.
III.2.4)Reserved contracts
No
III.3)CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1)Execution of the service is reserved to a particular profession
No
III.3.2)Legal entities should indicate the names and professional qualifications of the staff responsible for the execution of the service
No

SECTION IV: PROCEDURE

IV.1)TYPE OF PROCEDURE
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged minimum number 5 maximum number 10
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated No
IV.2)AWARD CRITERIA
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)An electronic auction will be used
No
IV.3)ADMINISTRATIVE INFORMATION
IV.3.1)File reference number attributed by the contracting authority
CREATIVE2/PUR/OJEU/2011
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents
Time limit for receipt of requests for documents or for accessing documents 15.7.2011
Payable documents No
IV.3.4)Time-limit for receipt of tenders or requests to participate
6.9.2011
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
2.8.2011
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Place

Walton Hall.

Persons authorised to be present at the opening of tenders Yes
The Purchasing Manager (or delegate) and at least two other University officers.

SECTION VI: COMPLEMENTARY INFORMATION

VI.1)THIS IS A RECURRENT PROCUREMENT
No
VI.2)CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY EU FUNDS
No
VI.3)ADDITIONAL INFORMATION
The initial contract period is for 2 years, but maybe extended up to a 2 further periods of 12 months subject to annual review of performance.
VI.4)PROCEDURES FOR APPEAL
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)DATE OF DISPATCH OF THIS NOTICE:
15.6.2011