To provide a media buying service, graphic design services, branding advice and support, targeting appropriate customers, developing marketing and advertising campaigns, providing market research or business networking activities.

CONTRACT AWARD NOTICE

Services

SECTION I: CONTRACTING AUTHORITY

I.1)NAME, ADDRESSES AND CONTACT POINT(S)

South Eastern Regional College
Victoria Avenue
Attn: Jim Kilpatrick
BT23 7ED Newtownards
UNITED KINGDOM
Tel. +44 2891276612
E-mail:

Internet address(es)

General address of the contracting authority http://www.serc.ac.uk

I.2)TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES
Body governed by public law
Education
The contracting authority is purchasing on behalf of other contracting authorities No

SECTION II: OBJECT OF THE CONTRACT

II.1)DESCRIPTION
II.1.1)Title attributed to the contract
1014ADV advertising and graphic design services
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Main place of performance Lisburn.

NUTS code UKN

II.1.3)The notice involves
II.1.4)Short description of the contract or purchase(s)
To provide a media buying service, graphic design services, branding advice and support, targeting appropriate customers, developing marketing and advertising campaigns, providing market research or business networking activities.
II.1.5)Common procurement vocabulary (CPV)

79341000

II.1.6)Contract covered by the Government Procurement Agreement (GPA)
No
II.2)TOTAL FINAL VALUE OF CONTRACT(S)
II.2.1)Total final value of contract(s)

SECTION IV: PROCEDURE

IV.1)TYPE OF PROCEDURE
IV.1.1)Type of procedure
Restricted
IV.2)AWARD CRITERIA
IV.2.1)Award criteria
The most economically advantageous tender in terms of
1. Phase 1 quality. Weighting 30
2. Phase 1 value for money. Weighting 35
3. Phase 1 results delivery / measurement methodology. Weighting 35
4. Phase 2 creativity and new insights. Weighting 70
5. Phase 2 best fit with SERC's requirements. Weighting 30
IV.2.2)An electronic auction has been used
No
IV.3)ADMINISTRATIVE INFORMATION
IV.3.1)File reference number attributed by the contracting authority
1114ADV
IV.3.2)Previous publication(s) concerning the same contract

SECTION V: AWARD OF CONTRACT

V.1)Date of contract award decision:
27.6.2011
V.2)NUMBER OF OFFERS RECEIVED:
3
V.3)NAME AND ADDRESS OF ECONOMIC OPERATOR IN FAVOUR OF WHOM A CONTRACT AWARD DECISION HAS BEEN TAKEN

Forensic - The AD Agency Ltd
1st Floor Cameron House 98 Lisburn Road
BT9 6AG Belfast
UNITED KINGDOM
E-mail:
Tel. +44 2890669143
Internet: www.forensicagency.com

V.4)INFORMATION ON VALUE OF CONTRACT
Initial estimated total value of the contract
Value 300 000,00 GBP
Excluding VAT
V.5)THE CONTRACT IS LIKELY TO BE SUB-CONTRACTED
No

SECTION VI: COMPLEMENTARY INFORMATION

VI.1)CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY COMMUNITY FUNDS
No
VI.2)ADDITIONAL INFORMATION
VI.3)PROCEDURES FOR APPEAL
VI.3.1)Body responsible for appeal procedures

South Eastern Regional College
Victoria Avenue
BT23 7EH Newtownards
UNITED KINGDOM
E-mail:
Tel. +44 2891276612
Internet: www.serc.ac.uk

VI.3.2)Lodging of appeals
VI.3.3)Service from which information about the lodging of appeals may be obtained

Chartered Institute of Arbitration
12 Bloomsbury Square
WC1A 2LP London
UNITED KINGDOM
Tel. +44 2074217444
Internet: www.corb.org

VI.4)DATE OF DISPATCH OF THIS NOTICE:
7.7.2011